of UK micro businesses did not answer their incoming calls.
Moneypenny Small Business Call Report, 2016. 300 UK businesses with 0 to 9 staff. SourceNever miss another call. Never lose another plumbing job.
My AI Staff answers every call in your business's voice, books the job into your calendar, flags emergencies to your mobile, and texts you the details, even when you're on the tools. From £200 a month.
Show me an example for:Built for UK businesses · GDPR-aware · No long contracts · Set up by real engineers
- CallerHi, my boiler's leaking all over the kitchen floor. Can someone come today?
- My AI StaffI'm sorry to hear that. I can get an engineer to you between 2 and 4 this afternoon. Can I take your postcode?
- CallerIt's M1 4BT. How much is the call-out?
- My AI StaffI'll text you the call-out price now. I've also flagged this as urgent to the owner.
- Emergency flagged to owner
- Job booked in calendar
Example: miss 15 calls a week at £180 a job and you could be losing about £7,015 a month.
This is a simulation. Tap "Call the demo" to hear the real thing.
Businesses My AI Staff can answer calls for
What missed calls actually cost you.
A missed call is rarely a lost minute. It is usually a lost job, because the caller just rings the next business on the list.
of callers who reached voicemail did not leave a message.
Moneypenny Small Business Call Report, 2016. Sourceof consumers say they will call a competitor if you don't answer.
CallRail survey of 1,000 US consumers, 2025. SourceOut of every 100 calls to a UK micro business
Moneypenny Small Business Call Report, 2016. "Hung up" is 69% of the 33 unanswered calls.
Show as a table
| Stage | Calls out of 100 |
|---|---|
| Calls made | 100 |
| Not answered | 33 |
| Hung up without leaving a message | about 23 |
My AI Staff answers every one of them, 24/7, in your voice, and books the job.
How it works.
You do one 15-minute call. We do the rest.
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1
Discovery call
15 minutes. We learn your trade, your services and your emergency rules.
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2
Script and voice
We write the call script and tune the AI voice. You approve it before anything goes live.
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3
Build and test
We connect your calendar, test 20+ real scenarios and set your escalation rules.
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4
Go live
Your AI receptionist starts answering. You get a text summary for every call.
Built for your trade.
Every script is written for the calls your business really gets.
Plumbers and heating
Leaks, no heating and boiler faults triaged and booked while you're under a sink.
Emergency call-outs flaggedSee plumber example
- Answers in your business name within two rings.
- Asks what is wrong and whether water is still running.
- Spots an emergency and texts and rings your on-call mobile.
- Books the visit into your calendar and takes the postcode.
- Texts you and the customer a summary of the job.
Electricians
Power cuts, tripping boards and new installs sorted by urgency before you call back.
Faults triaged 24/7See electrician example
- Answers and asks whether there is any burning smell or sparking.
- Gives your agreed safety advice word for word.
- Escalates danger calls to your on-call number at once.
- Books quotes and routine work into open slots.
- Sends you a text summary with the address and the fault.
Dental practices
New patients, emergency slots and reschedules handled before the morning rush.
Emergency slots filledSee dentist example
- Answers with your practice greeting and checks if the caller is registered.
- Asks about pain, swelling or a broken tooth.
- Offers the next emergency slot or a routine appointment.
- Books it in your diary and sends a text confirmation.
- Leaves a note for reception with the details.
Hair and beauty
Bookings taken with the right stylist and the right treatment time, even mid-colour.
Fills last-minute gapsSee salon example
- Answers and asks which treatment the caller wants.
- Checks the right stylist's diary for the full treatment time.
- Offers two or three times and books the one they pick.
- Takes notes such as allergies or a patch test.
- Sends a reminder text the day before.
Law firms
New enquiries captured, qualified by practice area and booked for a callback.
Enquiries qualifiedSee law firm example
- Answers in your firm's name and asks what the matter is about.
- Routes it to the right practice area.
- Takes contact details and the basic facts, never advice.
- Books a callback with the right fee earner.
- Emails the summary to the team.
Vet clinics
Worried owners calmed, urgent cases flagged to the vet and routine checks booked.
Urgent cases flaggedSee vet example
- Answers and asks about the animal and the problem.
- Spots urgent words such as poison, bleeding or breathing.
- Tells the owner to come in and alerts the on-call vet.
- Books routine checks and vaccinations into the diary.
- Texts the owner your address and what to bring.
What are missed calls costing you?
Move the sliders. The numbers are estimates, worked out with the assumptions shown below.
How we calculate this
- Lost revenue a month = missed calls a week × 4.33 weeks × average job value × 60%.
- 60% is our assumed close rate: the share of answered calls that turn into a booked job.
- Recovered revenue assumes My AI Staff wins back 90% of that. It is a cautious figure, not a promise.
- Total calls a week = missed calls ÷ the share of calls you don't answer.
- Payback compares one job with the Starter monthly fee.
Pays for itself in 2 booked jobs per month.
Your first 12 months
Running totals, from the calculator above. Cost uses the Starter plan: £500 setup plus £200 a month (draft pricing).
- Revenue recovered
- My AI Staff cost
Show as a table
| Month | Revenue recovered | My AI Staff cost |
|---|
Your calls each week
From your missed calls and answer rate.
- Answered
- Missed
With My AI Staff, every one of those calls is answered.
Hear the real thing.
Ring our demo line and talk to My AI Staff the way your customers would. Ask about a leak, a booking or an emergency. It books, flags and texts just as it would for you.
- CallerHi, my boiler's leaking all over the kitchen floor. Can someone come today?
- My AI StaffI'm sorry to hear that. I can get an engineer to you between 2 and 4 this afternoon. Can I take your postcode?
- CallerIt's M1 4BT. How much is the call-out?
- My AI StaffI'll text you the call-out price now. I've also flagged this as urgent to the owner.
- Emergency flagged to owner
- Job booked in calendar
Simple monthly pricing.
A working receptionist from day one. No long contract.
Introductory pricing. Your exact price is confirmed in writing after your discovery call.
Starter
£200 a month
£500 one-off setup
- 250 calls a month included
- £1.20 a call after that
- Calendar integration
- Emergency escalation
- SMS summaries
- Not included: Custom voice tuning
- Not included: Multi-number routing
- Not included: CRM integration
- Not included: Dedicated account manager
Pro
£350 a month
£750 one-off setup
- 750 calls a month included
- £0.90 a call after that
- Calendar integration
- Emergency escalation
- SMS summaries
- Custom voice tuning
- Multi-number routing
- Not included: CRM integration
- Not included: Dedicated account manager
Premier
£500 a month
£1,000 one-off setup
- Unlimited calls (fair use)
- No overage charges
- Calendar integration
- Emergency escalation
- SMS summaries
- Custom voice tuning
- Multi-number routing
- CRM integration
- Dedicated account manager
Why a setup fee?
- A script written for your trade, your services and your emergency rules.
- Voice and pronunciation tuning, including your business name, local place names and staff names.
- 20+ scenario tests, plus your calendar and CRM wired in before go-live.
You are paying for a working receptionist on day one, not a self-serve tool that takes weeks to configure.
Quick answers
Can I keep my existing number?
Yes. You forward your number to us, or we port it across. Customers ring the same number as today.
What if the AI doesn't know the answer?
It does not guess. It transfers the call to you or takes a message and texts you straight away.
Is there a contract?
No long contract. Monthly billing, cancel any time after your first month.
Self-serve AI tools cost less a month. They don't write your script, tune your voice or answer your phone on day one. My AI Staff does.
30-day results guarantee.
We agree a written target before you go live. If we miss it in the first 30 days, we refund your first month and your setup fee. No quibbles.
More than an AI receptionist.
Your business should answer every call properly, catch every opportunity and give callers the experience they expect.
What makes My AI Staff different is the people behind it. Our engineers learn how your business works, who your customers are and how you like calls handled. Then they set up, test and fine-tune your AI receptionist so it fits around you, not the other way round.
Stephen Adams, founder, on why My AI Staff is different. Voice generated with AI from Stephen's own recording.
We learn your business
Your services, your prices, your busy times and what counts as an emergency for you.
We build and test it
We write the script, tune the voice and test it on real scenarios before it answers a single customer.
We keep improving it
We review calls with you after go-live and adjust the receptionist as your business changes.
How it could work in your industry.
These are example scenarios showing what the receptionist does. They are not customer results.
Roofers
The calls: Storm damage, leaks and quote requests, often while the team is up a ladder.
What My AI Staff does: Asks where the leak is and whether water is coming in now, flags urgent jobs to your mobile and books survey visits.
Locksmiths
The calls: Lock-outs at all hours, from people who will ring the next number if you do not answer.
What My AI Staff does: Takes the address, checks whether anyone is at risk, and passes urgent lock-outs straight to whoever is on call.
Estate and letting agents
The calls: Viewing requests, valuations and tenant repairs, often in the evening.
What My AI Staff does: Books viewings and valuation visits, logs repair requests with the details, and routes landlords to the right person.
Accountants and bookkeepers
The calls: New business enquiries and existing clients with quick questions, mostly at deadline time.
What My AI Staff does: Separates new enquiries from client queries, takes the details, and books a consultation or a callback.
Private clinics and physios
The calls: Appointment requests, changes and questions about treatments and prices.
What My AI Staff does: Books, moves and confirms appointments, answers the questions you approve, and texts a reminder.
Recruitment agencies
The calls: Candidates and hiring managers calling while your consultants are in interviews.
What My AI Staff does: Takes the role or the candidate details, qualifies the call, and books a callback with the right consultant.
Wherever you are in the UK.
Setup and support are done remotely, so we can work with businesses anywhere in England, Scotland, Wales and Northern Ireland.
- ScotlandGlasgow, Edinburgh, Aberdeen, Dundee, Inverness
- North WestManchester, Liverpool, Preston, Chester
- North EastNewcastle, Sunderland, Middlesbrough
- YorkshireLeeds, Sheffield, York, Bradford
- MidlandsBirmingham, Nottingham, Leicester, Coventry
- South East and LondonLondon, Brighton, Reading, Southampton
- South WestBristol, Exeter, Plymouth, Bath
- WalesCardiff, Swansea, Newport, Wrexham
- Northern IrelandBelfast, Lisburn, Derry/Londonderry
Questions we get asked.
Can I keep my existing business number?
Yes. Most businesses forward their existing number to My AI Staff, so nothing changes for customers. If you prefer, we can port the number across instead.
What happens when the AI can't answer?
It does not guess. It offers a warm transfer to your mobile, or takes a message, promises a callback and texts you a summary straight away.
How long does setup take?
Typically 1 to 5 working days from the discovery call, depending on your calendar and how many services you offer.
Is it GDPR-compliant?
We sign a data processing agreement with you, keep recordings and transcripts only for the period you set, and tell you where your data is stored before you go live.
Can it handle emergencies?
Yes. You choose the emergency words, such as leak, no heating or burning smell. When a caller uses one, the on-call number gets an immediate text and a call.
Is there a contract?
No long contract. You pay monthly and can cancel any time after your first month.
What if I don't like the AI's voice?
Two rounds of voice and script changes are included before go-live. Nothing answers your phone until you have approved it.
Do you support my calendar or CRM?
Google Calendar and Microsoft Outlook calendars are supported as standard. Premier includes custom wiring to your CRM or booking system.
Book your discovery call.
15 minutes. We'll tell you honestly whether My AI Staff fits your business.
Or call us on our demo line.
What our clients say.
Businesses across the UK, in their own words.
Plumbing & Heating · Glasgow, Scotland
Electrical Services · Manchester, England
Dentistry · Edinburgh, Scotland
Hair & Beauty · Birmingham, England
Legal Services · Bristol, England
Roofing · Leeds, England
Automotive · Newcastle, England
Property Management · London, England
Health & Beauty · Cardiff, Wales
Heating & Maintenance · Aberdeen, Scotland
Accountancy · Nottingham, England
Veterinary Services · Southampton, England
Locksmiths · Liverpool, England
Dentistry · Belfast, Northern Ireland
Building & Construction · Inverness, Scotland
Estate Agency · London, England
Recruitment · Leeds, England
Private Healthcare · Brighton, England
Property Maintenance · Glasgow, Scotland
Business Services · Reading, England
Case studies.
Five businesses, before and after My AI Staff.
Missed calls a week, before
Bookings a month, after
Hours saved a week
Show as a table
Riverside Plumbing & Heating
Sarah, Business Owner | Glasgow, Scotland
Before My AI Staff, Sarah and her engineers regularly missed calls while working on customer properties. Their AI receptionist now answers incoming calls, captures job details, identifies urgent requirements and helps arrange appointments, even when the team is on site.
The difference: More opportunities captured, fewer interruptions for engineers and a more professional customer experience.
Spark Electrical Services
James, Managing Director | Manchester, England
James was regularly interrupting electrical jobs to answer calls, arrange quotes and return enquiries. My AI Staff now captures customer requirements, qualifies potential work and arranges callbacks, allowing the engineers to concentrate on delivering jobs.
The difference: Less administration, better enquiry management and more time spent on chargeable electrical work.
Willow Dental Care
Emma, Practice Manager | Edinburgh, Scotland
The reception team was frequently interrupted by incoming calls while looking after patients at the practice. My AI Staff now handles routine enquiries, captures appointment requests and provides practice information, allowing the reception team to focus on patients.
The difference: Reduced pressure on reception, improved availability for telephone enquiries and more time for face-to-face patient care.
The Hair Lounge
Rebecca, Salon Owner | Birmingham, England
Rebecca and her stylists were regularly interrupting treatments to answer calls about availability, prices and appointments. My AI Staff now handles these enquiries and captures booking requests, helping the salon turn more telephone enquiries into appointments.
The difference: Fewer interruptions during treatments, improved enquiry handling and more opportunities to fill appointment slots.
Hamilton & Partners Solicitors
David, Managing Partner | Bristol, England
The firm was spending valuable time handling initial enquiries, directing callers and collecting information before a solicitor could follow up. My AI Staff now provides a professional first point of contact, captures prospective client details and routes enquiries to the appropriate team.
The difference: Better initial enquiry management, less administrative pressure and a consistent professional first impression.